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Sunday, December 18, 2011

Rebranding

I don't think much of  cities rebranding themselves. It can be expensive and, in most cases, I think it can be shown to not be worth the expense.

That said, the city of Oak Park in Illinois, the place than Frank Lloyd Wright called home at one point, hired the well known Tennessee-based company North Star Destination Strategies to rebrand their community. These folk have rebranded more than a hundred communities across the United States.

From the Chicago Tribune:
The new tourism logo for progressive western suburb Oak Park is meant to portray its people as “rebels” and “rule breakers.” Instead, some less sophisticated minds believe the logo’s tubular shape resembles a male body part.

Rich Carollo, president of the Oak Park Area Convention and Visitors Bureau, said the logo was presented to the Village Board as part of a larger study on reinventing Oak Park’s image to attract more tourists. The rebranding proposal, by North Star Destination Strategies, included billboards of famed Oak Park residents Frank Lloyd Wright and Ernest Hemingway, with the words: “Nonconformists” and “Boatrockers.”
The proposed slogan: “Oak Park: Step Out of Line.”
A commenter at the Tribune’s website said it best: "If your visit to Oak Park lasts more than four hours, contact your doctor immediately."

And a thank you to The Underground Conservative for this smile.

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