Monday, June 1, 2015

John Oliver's take on native advertising

When I worked at The London Free Press I saw how some newsfolk lived in fear of offending important advertisers.

I was promoting a story involving the big car companies. I was rebuffed again and again until someone in charge finally admitted that the paper was not going to instigate a negative story concerning the car companies.

Their advertising dollars bought more than just space in the paper; it bought a small amount of what I call editorial insurance.

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