Monday, February 8, 2010
The London Free Press votes for Steam Whistle
I don't follow beer. I used to like my beer but as the price for a brewski went up and up my consumption went down and down. Today beer is a treat. No brewery will stay in business because of me.
That said, I used to buy Labatt whenever I did buy beer. It was brewed locally and it made me feel that I was supporting local workers. I still have a Blue, if it is available on tap, when I am out at a pub as I was Sunday.
The London Free Press, the Labatt hometown paper: "1 bottle (355ml) Pilsner beer ( Steam Whistle's a good choice)"
Mixing a Pilsner into a recipe is a great leveler. No need to waste one's favourite beer when it is about to be altered with addition of "BBQ seasoning". I was surprised to see the hometown paper wasn't supporting the hometown beer.
And then I realized that The London Free Press is owned by Sun Media and Sun Media is a Toronto-based outfit. The article, written by the Sun's Rita DeMontis, was simply supporting an award-winning, local Toronto brewery.
It's nice to see a paper supporting local business when possible. Nice work Toronto Sun.