I don't follow beer. I used to like my beer but as the price for a brewski went up and up my consumption went down and down. Today beer is a treat. No brewery will stay in business because of me.
That said, I used to buy Labatt whenever I did buy beer. It was brewed locally and it made me feel that I was supporting local workers. I still have a Blue, if it is available on tap, when I am out at a pub as I was Sunday.
Mixing a Pilsner into a recipe is a great leveler. No need to waste one's favourite beer when it is about to be altered with addition of "BBQ seasoning". I was surprised to see the hometown paper wasn't supporting the hometown beer.
And then I realized that The London Free Press is owned by Sun Media and Sun Media is a Toronto-based outfit. The article, written by the Sun's Rita DeMontis, was simply supporting an award-winning, local Toronto brewery.
It's nice to see a paper supporting local business when possible. Nice work Toronto Sun.
IMO supporting Labatt's doesn't mean much these days. I'd prefer to support any number of the amazing Ontario Miro Brews (http://www.ontariocraftbrewers.com/)! Most produce beer that is better, by leaps and bounds, then anything coming from a mass produced brewer.
ReplyDeleteAlso if you've ever tried Steam Whistle you'll know why it's recommended. It has a very distinct bold flavour. And the folks down there kick butt, worth a trip to see them!