|Sun News claims to be 100% Canadian.|
The footage in question can be found on the iStockphoto site, licensed from Morgan Lane Studios of Oregon.
|Sun News CRTC Video Presentation with U.S. actors portraying Canadians.|
|The footage originated with iStockphoto, an online stock photo agency.|
"Canadian broadcasting should be Canadian . . . Canadian content matters . . . " according to the Sun News video. The cable network claims to be your 100% Canadian source for news.
|Sleazy stock photo and news story.|
What is wrong with using off-the-shelf art to illustrate news stories? Well, it reinforces clichéd, stereotypical thinking and, worse, it may not depict the truth. Sadly, it is the next logical step in the Sun Media/Quebecor approach to news.
Do you recall the uproar when a Canadian court ruled women in Canada could legally go bare-breasted in public? Sun Media went wild. When the Ottawa Sun couldn't find a woman baring her breasts on the local beach, a couple of models were hired. Sun Media wasn't going to let reality get in the way of a good story.
|The models had limits for news shoot.|
Presenting the news in an objective, accurate manner has always been hard — good journalism is tough — but under the rule of Sun Media/Quebecor journalism in Canada has suffered.
This is not to say the CBC is not without its flaws. It has 'em, too. One need look no farther than CBC morning anchor Heather Hiscox and her frequent discussions with Kevin O'Leary. When he's finished ranting, Hiscox graciously thanks O'Leary for his great insights, saying they are always appreciated.
Don't get me wrong. There is nothing wrong with being polite, with being gracious. But, we all know that O'Leary is not always right nor insightful. Surely Hiscox could unsheathe her once formidable journalistic skills to engage the braggart and buffoon when the need arises. Journalism is about getting at the truth; The Hiscox-O'Leary discussions are about show business.
I know Hiscox from her UWO days when she was earning a masters degree in journalism and I wonder if treating O'Leary like a respected business journalist doesn't grate on her journalistic sensibilities. The CBC itself says online about O'Leary:
"O’Leary’s presence is unique in CBC news and information programming. . . . He is employed not to be a journalist . . . he is not positioned as a journalist. Nor does he present news content as a journalist would."
Yes, it is not just Sun Media/Quebecor that are guilty of shoddy journalism, but the Quebecor group plays the tune and the CBC is all too ready to dance to it.