In his address to the Conservative caucus, Pierre Poilievre claimed Mark Carney used a slogan to attack Poilievre for sloganeering. Poilievre insinuated this was very ironic. It would be, if it were true.
There is no evidence that Mark Carney has used the phrase "A slogan is not a plan" in a public speech or statement. All attributions of this phrase to Carney come from political opponents (notably Pierre Poilievre and Conservative MPs) and media commentary, who claim that Carney "took great delight in saying that 'a slogan is not a plan'" during the campaign.
Carney, as leader of the Liberal Party, positioned himself as a steady, policy-focused alternative to Pierre Poilievre's slogan-heavy,populist rhetoric. Now, we can add the slogan "A slogan is not a plan" to the long list of Poilievre slogans such as "Axe the Tax”, “Bring it Home”, “Fix the Budget”, and “Stop the Crime.”
The media has been taken in by Poilievre again. The CBC journalist, Benjamin Lopez Steven, reported something to the effect (the original report has been taken down):
On the campaign trail, according to Poilievre, Mark Carney frequently criticized Poilievre for his slogans. Carney repeatedly said "a slogan is not a plan," according to Poilievre. Laughing, he turned the tables on Carney saying, “I’ll point out that that is a slogan.” The crowd roared and CBC reported Poilivre had turned the tables on Carney with his witty attack.
One problem: Carney never used the phrase repeatedly. In fact, he may have never used those exact words. This is a Poilievre fabrication but no surprise here. It is just the latest of his famous slogans. Poilievre can take a bow. He is now writing slogans for the Prime Minister or at least trying.
The CBC has posted a correction.