Kevin O'Leary: More Myth than Magic

Some months after posting my take on Kevin O'Leary, the Globe and Mail ran an O'Leary story. Here is a link: Kevin O'Leary: He's not a billionaire, he just plays one on TV.

For the O'Leary story, the Globe disabled comments. The editor explained:

Comments have been closed on this story because an overwhelming number of readers were making offensive statements about other commentators and/or the individual or individuals mentioned in the story. . . . and so the comment function has been turned off.

Time magazine also ran a piece on O'Leary. Here is a link: No business whiz.

Time said:

Over the years, O'Leary has often been an outspoken critic of fund managers who underperform the market. . . . (O'Leary has been quoted saying:) "There are a lot of idiot fund managers out there who add no value to the process at all." If O'Leary doesn't turn things around at his funds, he can add one more manager to his list.

And now for my take on the O'Leary story. 

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Is Kevin O'Leary a successful capitalist? The short answer is yes; Kevin O'Leary is a successful pulled-himself-up-by-the-bootstraps capitalist. But is he a successful capitalist by the standards O'Leary himself has set? The short answer here may also be yes; Google "StorageNow."

On the other hand, the long answer appears to be no. A Google search to confirm the no answer is more complex but is well worth doing.

Recently, O'Leary had an on-air altercation with a guest on his CBC program. He called an American journalist, Chris Hedges, a "nutbar." For this he had his wrists slapped by the CBC Ombudsman: "O’Leary . . . breached policy.” The Ombudsman, Kirk LaPointe, went on to reveal that CBC News issued a private apology to Mr. Hedges after the interview. LaPointe said it would have been better if the apology had been made publicly on-air.

During the interview Hedges tells O'Leary, "Corporations don't produce anything." O'Leary responds, "Oh really?" Hedges continues: "They are speculators. I'm talking about the financial institutions like Goldman Sachs. They don't manufacture. They don't make anything. They gamble. . . "

There are those who would argue that O'Leary, as bright and as successful as he is, has been at times more gambler than entrepreneur, more promoter than producer — and at times, a destroyer rather than creator of jobs. 

It's interesting where a Google inquiry leads when one starts asking the search engine about O'Leary. One quickly learns that there may be more myth than magic in the story of the self-made billionaire. For instance, he isn't a billionaire. And he may NOT have run a successful software business. It all depends on how you define successful.

According to a fine article in Canadian Business by Joe Castaldo on O'Leary, his SoftKey software business, renamed The Learning Company (TLC) after taking over of a competitor carrying that name, was a money losing concern at times.

While TLC grossed US$839 million in 1998, it lost $105 million. It recorded losses the two previous years as well. . . . "That's not true," O'Leary told Castaldo. "The company was profitable when sold to Mattel. Who said it wasn't profitable?" Castaldo read him the earnings taken from the company's annual reports, and O'Leary asked to see the reporter's notes. "You know, I gotta check. This doesn't look right to me," he said. After another moment of scrutiny, he tossed the notes back on the table. "Those were public numbers, so whatever they were, they were," he concluded.

O'Leary holds to his position that his company was a solid performer. According to Castaldo, long-time software executive Bernard Stolar, brought in by Mattel to turn around the new division, disagrees. "It [TLC] was in horrible condition." Stolar believes the acquisition spree was solely to add revenue. "They didn't even care if they were losing money or not."

Mattel's dismal bottom line was exacerbated by a shocking US$105-million loss in the TLC division. Mattel's stock crashed, wiping out US$3 billion of shareholder value in one day. Though O'Leary had signed a contract to stay with Mattel for three years, six months after the deal closed, he was gone. He left with more than US $5 million in severance.

During the interview for Canadian Business, the bravado left O'Leary's face just once. It was when he recounted how the outcome affected his employees. "I feel like I let them down," he said. "They'd worked so hard." But, the sentimental tone didn't last long, Castaldo writes: "That's the thing about business. It's very Darwinian," explains O'Leary.

It's survival of the fittest and O'Leary emerged very fit from the TLC fiasco. His fall was cushioned by a $5.2 million golden parachute. As I write this, O'Leary is serving on the executive board of the Richard Ivey School of Business at The University of Western Ontario and he is the chair of the investment committee of Boston’s 107-year old Hamilton Trust. Yes, he is surviving very well.

TLC Chairman Michael Perik, like O'Leary, also took home a U.S. $5.2 severance package. From a brief reading of my Google hits, it seems Perik has returned to the education software business and is now heading Princeton Review, a provider of test preparation and related education services. There are signs the same stresses that threatened SoftKey and TLC have also put Princeton Review under stress.

Jill Barad, the CEO at the helm of Mattel when the toy company completed one of the worst acquisitions in corporate history lost her job, that should come as no surprise, but she still did O.K. The following is from The Last Male Bastion by Douglas Routledge:

The Mattel board was generous to its fallen CEO. She would pay $1 for her limousine, office furnishings, and 52-doll Barbie collection. She would receive a $50 million severance, including a $598,000 yearly pension, and forgiveness of a $3 million loan. She left Mattel with shares worth $22 million selling at the time at all-time low levels.

There are lots of other names and connections that pop up when one googles the Kevin O'Leary SoftKey story. Although each story is different, there are a couple of common threads running through many of the stories. First, many would argue that these executives were grossly over-compensated when compared to historic rates and to remuneration available in other countries. Second, these executives were not always job creators; they often destroyed jobs, ruining lives.

For instance, after the take-over of Tyco by Mattel, Barad eliminated 2,700 jobs, nearly 10 percent of the combined workforce. A quiet, thoughtful discussion between O'Leary and Hedges on the matter of job creation and role played by large corporations could have made excellent television. Much better than the fiasco that was presented. 

I'd love to watch a rematch between Kevin O'Leary and Chris Hedges. I'm sure Hedges would be prepared. He'd do his research. He might confront O'Leary with some hard truths, and among those truths might be the fact that it is not only American bankers who bleed the capitalist system.

Let's leave this story with these paragraphs from The Last Male Bastion:

[The new Mattel] CEO Robert Eckert, former president of Kraft Foods, wasted no time. He closed Mattel’s Murray, Kentucky, manufacturing facility. Mattel then would manufacture every toy outside of the United States, in China, Indonesia, Malaysia, Thailand, and Mexico.

He quickly put TLC on the sales block, hoping to get as much as one-third of the $3.5 billion Mattel had invested. The divestiture proved to be as big a debacle as the acquisition. Mattel would sell The Learning Company to Gores Technology Group, a closely held Los Angeles “vulture” group specializing in fallen technology companies. Mattel would receive no cash, the purchase price being a share of future TLC earnings, if any. Moreover, Mattel would have to pay off TLC’s $500 million in debt, delivering a debt-free asset to Gores Technology. 

During its brief ownership of TLC, Mattel had absorbed a further $500 million in losses. With the announcement of the sale, Mattel cut its annual dividend from 36 to 5 cents a share, saving $130 million per year. Analysts agree that Mattel’s acquisition of TLC, which cost out of pocket $4.3 billion and resulted in the loss by Mattel of two-thirds of its market capitalization, may have been the biggest “dumb acquisition” of all time.

Grand Rapids is still grand!

It is a little old, and maybe you've already seen it, but I just saw it and wanted to share it. What is it? It is "The Grand Rapids Lip Dub."



I love Grand Rapids. I have a soft spot in my heart for aging, rust-bucket American cities. I am old enough to recall when they were among the best cities on earth. They were fine places and one can only hope that they will again be great places.

In 2010, my wife and I spent a night in Grand Rapids on our way to the West Coast. We stayed in a fine old mansion in the Heritage Hill District — I mentioned the experience in a blog. We had a pleasant dinner in a Mexican restaurant and I spent the rest of the evening strolling about the neighbourhood in which were staying. I just loved it and hope to go back and drag some other Morgan owners along for the adventure.

London, my town, doesn't like to admit it but it is a Canadian cousin to those American rust-bucket burgs. London shows signs of the classic doughnut urban blight. The cities response has also been classic; It is deep into urban navel gazing.

The newspaper is running a series entitled "What's London?" As part of the series they are running videos inspired by a word deemed to have an important connection to London. I've posted a link to one of these videos below.

20 Objects: The Needle | London | News | London Free Press

The videos, and articles themselves, are good but not a one seems to say, "We love London!" That's sad because London, like Grand Rapids, still has lots of residents enthralled with their town.

Kevin O'Leary demonstrates how not to conduct an interview

I've never thought a lot of Kevin O'Leary. He comes on and I change the channel. The little that I've heard from his mouth has left me thinking that he is nothing more than a too-full-of-himself boor. Until I saw this video, I would have readily admitted that I might be wrong.

O'Leary has answered the question, at least for me, of whether or not his talents are worth airtime. They`re not. (If you'd like some confirmation of O'Leary spotty business acumen, read ". . . No Business Whiz" in Time Business or my post on the O'Leary history.)

If you're offended by O'Leary's boorish treatment of Chris Hedges, write the CBC Ombudsman. (I got the idea from a comment below the YouTube video. I thought it was a fine thought.) But, if you do, you are now late. The CBC Office of the Ombudsman has released its findings:

The ombudsman "found the remarks violated CBC Journalistic Standards and Practices policy. While the program acted responsibly in quickly apologizing to Hedges [and] concluded it would have better fulfilled the spirit of its policy by communicating its acknowledgment of error to the audience."

I found the remarks violated CBC Journalistic Standards and Practices policy. While the program acted responsibly in quickly apologizing to Hedges, I concluded it would have better fulfilled the spirit of its policy by communicating its acknowledgment of error to the audience.

One thing that offends me about the interview is that O'Leary clearly does not know to whom he is speaking. A few moments of googling his guest's name would have alerted him to the fact that Hedges is a well respected journalist of Pulitzer award-winning talents. If there is one thing that he is not, it is a "nutbar" as O'Leary called Hedges as the Canadian dipped into his bag of personal insults rather than into his reservoir of knowledge. A good, professional interviewer draws on knowledge and not insults while questioning a guest.

One may or may not agree with Hedges but O'Leary's incompetence brings the interviewer down all by itself. With the CBC facing more staff cuts, maybe it is time to cut O'Leary.

The Apple revolution

I believe the computer on the left is my Mac Plus.

Somewhere in my basement sits a hollow, beige shell in an large, olive-green, Apple-logo decorated, canvas bag. It's the remains of my original Mac 128.

Today it is just a hollow case as I had my original Mac upgraded to a MacPlus at Lyon's Logic, an early Apple store in London, Ontario. When the upgrade was complete, Lyon's made sure to return the original, now hollow, case. It was valuable.

Why was it valuable? Because embossed inside were the signatures of most of the members of the original Macintosh development team. It was a cool, personalizing touch for a cool and very personal computer.

One thing I recall from those early, first days of Mac ownership was the scorn heaped on the Mac by many in the  newsroom at The London Free Press. The newsroom used the Atex system. They had no use for a personal computer. Many of the folks running the place were proud to call themselves Luddites.

I actually brought my Mac to work once and demonstrated how easy it would be to keep photo records using a small Mac. No one was interested. The photo department, I was told, had two IBM Selectric typewriters -- both with a correction ribbon. There was no demand for my toy.

A couple of years ago, I wrote a piece I called "Newspapers must evolve." Part of that evolution will be either changing the attitudes of management or changing management. The paper's present editor-in-chief, Joe Ruscitti, in keeping with newsroom tradition, likes to claim he is a Luddite. It is hard to argue with Joe about his computer savvy.

Three days after Steve Jobs died at 56, the newspaper carried a column about Steve Jobs. The story celebrated his life, his achievements and the lessons we can take from his example. Allow me to add my two cents, or should I say Google executive Vic Gundotra's two cents.

It seems that one Sunday Gundotra got at church. It was Jobs calling to say he thought the shade of yellow in the second “o” of the Google logo wasn’t quite right. Furthermore, Jobs said he had tasked someone with improving it. 

"In the end, when I think about leadership, passion and attention to detail, I think back to the call I received from Steve Jobs on a Sunday morning in January. It was a lesson I’ll never forget. CEOs should care about details. Even shades of yellow. On a Sunday."

I think folk like Joe Ruscitti should try to emulate Steve Jobs and his attention to detail. It is only professional.

Check out the following screen grab from The London Free Press online site. It seems even an Editor-in-Chief can use an editor.

Ruscitti's  name is spelled incorrectly on one of his Free Press posts. The final "i" has been dropped. On the one post where his job title follows his name, an accent called a cedilla has been added below the "c" in chief. And newshounds is one word. I learned that from a former Free Press editor and just checked my Canadian Oxford Dictionary as a second source.

It is funny that Joe's name is spelled incorrectly on his post "We're doing just fine . . . " These errors are months old. There is no reason to not correct these errors unless Joe doesn't even know about them. Unless Joe doesn't even check his online posts.

If only Steve Jobs had called Joe at church.

Long Term Ownership Review: 2011 VW Jetta TDI

The latest VW Jetta sports a classic look with gentle curves.

I try to be green. I bought my VW Jetta TDI partially on the strength of the 'clean diesel' claim. Now, thanks to the emissions scandal, I'm disappointed. At some point in the near future I may sell my beloved car back to Volkswagen. The decision will be based on the generosity of the buyback offer.

When it comes to costs, my TDI may be the least expensive car I have every owned. This is in no small part because of diesel-gate and the financial benefits I am enjoying as an owner of an affected vehicle.

Recently, I replaced the all season tires that came on the car. I installed Pirelli Cinturato P7 All Season Plus tires. The new tires set me back all of $106.75. This includes balancing, installation, GST and government disposal fees for the old tires. Why so little? Volkswagen helped out. The German automaker sent me two charge cards: one preloaded with $500 to be used anywhere and another card worth $500 for use at any VW dealership. It was a we-are-sorry-for-our-deception move on the part of  VW Canada. As I said, driving a Jetta TDI just got cheaper thanks to the dieselgate fiasco.

The oh-so-positive story that VW once spun about its clean-diesel technology has been proven to be a web of lies. VW diesels built from 2009 on spew far more pollutants of certain types than originally claimed. The cars were equipped with sophisticated software to defeat the pollution control system and essentially dial its actions back during day-to-day driving. Turning off these systems increases power and improves fuel mileage. It also results in more pollution. Sales of new TDIs have been halted in Ontario for months with no end to the market ban in sight.

It has been announced that a buyback program is being worked out with the details to be made available at the end of June. There may be other options offered the owners of the affected diesels but the buyback mated to a cash bonus is what peaks my interest. I understand the buyback will be based on the value of a low mileage, well maintained Jetta TDI in August 2015. This is just before the cheating scandal hit the pages of newspapers around the world. 

Message sent by a VW salesperson. No TDIs for sale.

For more information, read: VW Is Said to Cheat on Diesel Emissions; U.S. to Order Big Recall
and Volkswagen Chief Apologizes for Breach of Trust After Recall.

All that said, I am still happy with my Jetta. I believe it pollutes more than it should but I don't believe it is anywhere near as polluting as another car I once owned: an American compact converted to run on natural gas. I'm convinced that car emitted a constant stream of unburnt hydrocarbons whenever driven. Heck, it might have been polluting when sitting parked as one constantly smelled the tell-tale odour of natural gas when around that car.

This weekend I drove from London to Niagara Falls on little more than a quarter tank of diesel fuel. It is hard to believe that a car burning so little fuel is a polluting monster. At a little more than 85,000 kms, my car is delivering about 35 miles per U.S. gallon (41.4 miles per imperial gallon) or 6.8 litres per 100 km. On my weekend trip I calculate my car was burning approximately of 5.0 litres per 100 km. (I got off the four hundred series highways and took a lot of back roads with 80 kph limits. The slower cruising speed improves fuel economy.)

But, that's enough about the pollution scandal. Let me tell you some other things about my TDI.

My wife and I have owned our Volkswagen Jetta TDI for almost five years. It is now essentially out of warranty. That said, only hours after our warranty expired our ignition lock failed. VW agreed to pay 90 percent of the expense and our dealer absorbed the other ten percent. Very nice. Also, when a valve in the catalytic converter system failed at almost 80,000 km and 54 months, VW covered all the costs.

In the almost five years we have owned our Jetta TDI, it has developed no squeaks, no rattles. We have no complaints other than the irritation at the ongoing pollution problem. (Link to U.S.A. VW Jetta site.) Sorry but it is hard to ignore the elephant in the room.

We know we have a diesel under the hood but burning modern diesel fuel means no tell-tale odours even with the defeat mechanism engaged. For the most part, the engine is quite quiet -- at least that is what my wife and passengers tell me. I have to take their word for it as I have gone somewhat deaf in my senior years.

When my wife and I drove to Kingston from London, a distance of about 950 kms, we belted down 401 at speeds approaching 116 km/h. I don't like speeding but traffic was moving quickly and I don't like to be the slowest car on the road. The little diesel delivered 54.9 mpg (Imp.) for the trip. We made the round trip on one tank. We didn't refuel until we returned to London.

Usually, I drive a mix of city and country, but my trips are weighted heavily toward short city excursions. After some 85,000 kilometres I can say with confidence that my Jetta is delivering 6.8 litres/100 kms or 41.4 mpg (Imperial). This works out to about 35 mpg in U.S. measure. For the first 30,000 kilometres the mileage was slightly better but I am no longer making a monthly trip from London to Burlington. That once-a-month, three hundred kilometre highway drive gave my fuel economy figures a small but measurable boost.

On a long trip outside urban areas, if I stay off the freeway, keep the cruise control at 80 or 90 km/h, my Jetta TDI can deliver slightly better than 60 mpg (Imp.).  The first time, I managed to break the '6-0' barrier was on a trip from London to Kitchener/Waterloo. I took older and slower, two-lane roads. It is impossible to beat the 60 mpg barrier when belting down 401 at 110 km/h. This may be over the speed limit but no one travels at 100 km/h or 62 mph on North America's busiest freeway.

VW Clean Diesel Distance Calculator

There was a VW Clean Diesel Distance Calculator online. The calculator has been taken offline -- a victim of dieselgate.

Last summer, I drove from London to Montreal without stopping for fuel. Once I drove from London to Richmond Hill, north of Toronto, and back home on less than half a tank of fuel.

Diesel has the reputation of being more costly than gasoline. In some areas this is true, especially the States, but in London, Ontario, I have been pleasantly surprised. The last time I filled up I paid 24-cents a litre less for diesel than I would have paid for gas. An amazing spread.

After almost five years of driving a diesel and keeping excellent records, I know the difference in price between gasoline and diesel has been negligible. But, because of the incredible fuel economy I enjoy, I know I am ahead in the fuel-cost-game by more than a thousand dollars.

As I said, I've paid up to 24-cents a litre less for diesel than for gas — but this spread is very uncommon. And the spread does not always favour diesel. I have noticed a pattern: Diesel is more expensive during the cold months and gasoline is more expensive in the warmer ones. As I write this it is late spring, it is warm and I'm smiling. At my last fuel stop I paid only $0.779 (Cdn.) per litre for diesel fuel.

Before the arrival of my Jetta's first winter, I bought a set of snow tires (Continental Extreme Winter Contacts), steel rims and proper VW wheel covers. This was expensive, $1420.13 tax included, but it meant the seasonal tire changes only cost $33.84. (This cost has about doubled since I bought the car. This is ridiculous.) In the end, not constantly remounting tires on rims saves not only the tires but the pocket book. I'm hoping I'll get some consideration for this expense when I sell my vehicle back to VW Canada.

My wife and I have encountered a  few problems with our Jetta. All have been covered under warranty. The first problem cropped up just a few months after taking delivery. The engine coolant light was coming on at start-up. I would immediately turn the car off, wait a few moments, and then re-start the engine. The light remained off after the re-start.

I arranged an appointment over the Internet and left a comment describing the problem. When I took the car in, the service department was ready. They discovered a loose hose clamp. There was a slow leak that may have been there since the car left the factory in Mexico. The dealer tightened the clamp, added a little coolant and problem solved.

Oil changes for the Jetta TDI are expensive ($138.31) but I only change the oil every 15,000 kms. At 30,000 kms the dealer installed a new fuel filter and did some other minor maintenance. The bill was $363.47. I thought this was excessive.

The 45,000 kms oil change also came in at $138.31 but the 60,000 kms check-up was be a doozy. The dealer changed for not only the engine oil/filter change but also to change the oil and filter in the DSG transmission and give the car a thorough inspection. To make a long story short, the total bill at 60,000 kms was $843.60. Painful.

After four and a half years the battery in my key fob died. The dealer replaced the battery for about $16 and a VW mechanic showed me how to reprogram the key which had lost its memory when it lost power. I was pleased the dealer did not charge for the few minutes it took to reprogram the key. I have posted the method used to reprogram my key at the end of this post.

The Jetta TDI's strong suite is its roomy interior, both cabin and trunk. The car is comfortable. I'm a practical sort and can put up with hard interior plastic when I'm enjoying good leg room and fine head room. I have had a number of passengers comment on the Jetta's roomy interior. When sitting in the backseat of the Jetta, the car gives the illusion of being a much bigger car than it is. It doesn't feel like a compact.

The generous trunk can carry even more if the back seats are folded down. But don't almost all cars offer this perk today? What is neat is the small pop-out in the middle of the back seat. When removed one can carry skis inside the car while keeping the rear seat back upright. I really like that.

Once I carried three counter stools and a chair home from Toronto in my Jetta. I had to fold down the rear seats but everything fit easily. My wife and I were pleased. 

The base VW Jetta TDI comes with a stick shift but my wife and I opted for the DSG (dual-shift gearbox) automatic transmission. This added $1400 (Cdn.) to the price of our car but we're glad we did it as we have learned that the stick shift in the Jetta has collected some complaints.

Reportedly, the Jetta has a stiff clutch pedal. Some drivers encounter stalling problems when pulling away from a dead stop. Others have complained their cars stall when shifted too early into second. I've heard that holding the car in first a little longer eliminates these stalls.

My second car is a Morgan I bought new in 1968.

For 45 years I drove a stick shift in a Morgan Plus 4 with no syncro in first. I believe I understand the present VW problem. Some cars insist on being understood. In the beginning, I found my Morgan ornery but not now. Yet, when others not familiar with the little roadster try to drive it, it balks.

After 45 years shifting an antique Moss box, I love  the DSG tranny. This sophisticated double-clutch transmission can be thought of as two transmissions in one, with both fitted with its own clutch. My wife and I have found the DSG tranny well matched to our TDI's torque-rich power curve. The turbo diesel pumps out 236 ft-lbs of torque at 1,750 rpm.

This gives the car enough extra pulling power at low speeds that one must be careful. I carelessly chirped the tires in Peterborough and immediately attracted a police officer who tailed me for a number of blocks.

Some owners have complained their DSG transmissions shift harshly. Programming a computer controlled transmission to please everyone is tricky, but Volkswagen is trying. Some months back the dealer upgraded the firmware in our DSG transmission to fix a problem we didn't even know we had.

And now we do have a minor problem. We live at the top of a hill and now when going downhill through a 25 k/h zone our Jetta now has difficulty finding the right gear, especially when the engine and transmission are cold. Selecting the 'sport' transmission setting appears to avoid the problem.

The transmission firmware, found in the Electronic Control Unit or ECU, uses "fuzzy logic" to adapt the shift response to the driving style of the driver. The DSG transmission, controlled by the onboard computer, doesn't exactly learn as some claim, but it does custom tailor its shift points during use. The December software upgrade modified the "fuzzy logic" algorithm used by our ECU.

The Jetta TDI transmission can be operated as either a six speed automatic, this saves fuel, or as a sporty five speed. In the D, or six speed position, both my wife and I feel the engine lugs a little at low rpm's — especially in the city. I've been assured, it is actually not lugging. Diesels don't lug like gasoline powered engines. Supposedly, the early shifting saves fuel without damaging the engine. Still, some folk may find this annoying and force VW to modify the computer code yet again.

The sport setting lets the revs climb higher before the shift. In the city, I have come to like the extra bounce this puts in the Jetta's step. But, as much as I like the sport setting, I keep returning to D. I like keeping my fuel bills low. One month I didn't spend $40 on fuel. (But one hundred dollars spent in a month on fuel is more the norm.)

Lastly, the driver can shift the DSG transmission manually by sliding the shifter all the way to the right. In Tiptronic mode, pushing the gear shift forward causes the transmission to select a higher gear. Pulling back on the lever causes a down shift. In this mode, the DSG transmission is operated primarily by the driver, but there are overrides built in to protect the transmission from driver error. Of course, there is no clutch pedal.

The VW diesel burns Ultra Low Sulfur Diesel (ULSD) fuel. This cuts exhaust emissions and eliminates diesel odor at the tail pipe. Is it hard to find ULSD fuel? Not at all. All diesel fuel sold in Canada and the United States is ULSD fuel. It's the law.

I admit there have been times when our Jetta didn't hide its diesel heritage. For instance, on cold winter mornings, before the engine had warmed, the engine can be louder than usual. These times have been only momentary distractions. Generally, our TDI has been very well mannered, keeping its unique diesel voice politely muffled.

One nice feature of our Jetta are the heated front seats. Both the seats and the seat backs get warm and toasty very quickly. With three levels of heat intensity, you can wean yourself off this luxury without suffering heated-seat-withdrawal.

Diesels, by the way, take a little longer than gas engines on fiercely cold mornings to deliver hot, cabin-warming air. On those mornings, the heated seats are a godsend.

Originally, I topped up our fuel tank every Saturday at the grocery store fuel bar. The grocery store fuel stop had the lowest price for diesel. Now, I fuel up at Costco. The Costco fuel bar often sells diesel for three or more cents less than the grocery store.

I fill the tank at least once a week during the cold, winter months to minimize the chance of water condensation contaminating an almost empty fuel tank. And, speaking of contamination, I always say I am fueling the car and not gassing it up. This reminds me that I am driving a diesel.

I understand keeping gas out of the tank has been a problem for some diesel drivers. The nozzle on a diesel pump is usually a larger diameter than the one on an unleaded gas pump. This difference makes it difficult to put diesel into a gasoline powered vehicle but it does not protect the diesel driver from gasoline contamination.

I know one Jetta TDI owner who pumped gas instead of diesel resulting in expensive repairs. Then he lent his car to a friend who topped it up with gas before returning it; Another repair bill. And then he had an attendant at a full service station pump the wrong fuel. (After some arguing, I believe the gas station picked up the bill for the last fuel pumping error.)

Many diesel pumps and/or nozzles are colour coded. But the colour coding is not consistent. In and around London, Ontario, bright yellow often indicates diesel. That said, at Costco in London the nozzles are green. In the States pump nozzles may have green, black or even red plastic covers depending on the station and the state. One must pay attention.

"Diesel Only" warnings for fuel filler pipe and door.

Putting the wrong fuel in the diesel powered TDI is such a problem that Volkswagen sent me a "Diesel Only" warning sticker for the inside of my fuel filler door, plus a bright yellow "Diesel Only" warning ring to place around my fuel filler pipe.

I also stay away from bio-diesel. Another driver I know had serious problems after the bio-diesel congealed in the cold Canadian winter. The result was a costly repair. My "no bio-diesel rule" is stricter than the recommendation from Volkswagen. The German car maker allows a 5 percent blend of bio-diesel. I might play with bio-diesel in the middle of the hot Canadian summer but otherwise I say no thanks.

I guess I can't put off addressing the styling issue any longer. Obviously, I like the look of the Jetta but lots of early reviewers didn't. On its release, the automotive press recoiled at its conservative styling and at the choice of cabin interior materials. "Too much hard plastic," the critics said. Some went so far as to call the look "cheap." (Some of these criticisms have been delt with in the latest incarnation of the Jetta. For instance, the lines are sharper today and the dash is now cushioned.)

My original response was, "They don't know cheap." I'm old. I'm in my 60s. I can recall when cars really had cheap interiors. I believe it was a Renault 4 my friend Kathy drove in the '60s with front seats made of canvas suspended from steel-tube frames. That was cheap! (But that car was also cool, as was Kathy.)

Clean VW dash layout is now in upgraded soft-touch plastic.

The Jetta TDI Comfortline instrumentation could be more complete. For instance, I miss a temperature gauge and an oil pressure gauge. (My Morgan had those.) It would be nice to have the cruise control placed in a handy spot on the top of the wheel spokes instead of being found on a control stalk which is somewhat hidden. (I believe the latest TDI's have addressed this issue.)

On the other hand, when driving in the States I can program the digital dash display to show my speed in mph: Handy. Also, there's an outside temperature display that flashes and beeps a warning if the temperature falls close to freezing. Disc brakes on all four wheels are another bragging point but personally I have never been disappointed by cars with drum brakes on the rear, and I think they are cheaper to buy and to maintain. (That said, in a braking emergency I will probably be happy to have the stopping power of the disc brakes. And, the instrumentation has been changed slightly since I bought my Jetta. Don't put too much faith in anything I've had to say about the instrumentation. Remember my car is a 2011 and this is a long term ownership review.)

I have tested my Jetta's accident avoidance abilities; It passed. My wife tells me that she too has had to take quick, evasive action, and she also found the car responsive yet in-control. She gave our Jetta two thumbs up and she's a tough critic.

Our car has lots of pluses but so do many of its competitors. Here I'm thinking of all the stuff that came standard on my Jetta Comfortline: traction control, stability control, ABS brakes, air conditioning, cruise control, adjustable steering wheel, heated seats, anti-theft system, alloy wheels . . . . Lot's of cars can match that list feature for feature.

My car is a 2011. I understand the newest Jettas, similar to mine, have even more standard features. e.g. I believe today my Jetta comes standard with a moon roof. And VW has scrapped the torsion bar rear suspension and gone back to the better, and more expensive, independent rear suspension approach for most of the line. (The new TDIs may be the exception. The new cars have an extra tank for the blue stuff added to the exhaust system as a move to truly make the car clean diesels. The extra tank, I understand, claims the space needed to install upgraded suspension. And all this info may be for naught as, at this time, all the diesel VWs have been pulled from the market.)

Carryinging 4 adults to Montreal, my Jetta TDI got 58.2 mpg.

What brought us onto the Jetta team was the fuel economy delivered without resorting to a big bank of batteries, the gutsy turbo engine, the generous interior and large trunk.

Tipping the scale was the Volkswagen program in force at the time of purchase. It allowed purchasers to pay back only a portion of the cost of the new car through the monthly payments. At the end of the payback period — 60 months — there would be a balloon payment of $7992.

All this is of no consequence now as we paid the car off eight months early. Having the car fully paid for may make the buyback less complicated. As you can tell I'm counting on the buyback and bonus payment being generous amounts. If the paybacks are as good as the rumours suggest, watch this space for a review of the Audi A3 Sportback e-tron. I'm dreaming the Audi will be my next green car.

Photo: PR Volkwagen

If you have gotten this far, you might also be interested in Diesel: The Dark-Horse Contender for Greener, Cleaner Cars. Since the article was wrtitten, the diesel has truly become a dark-horse.

Reprogramming a key fob

This is how the VW mechanic reprogrammed my 2011 VW Jetta TDI key fob. I had to have this done after the battery died and the key fob lost its memory. The dealer was quite decent and did not charge me for doing this and the mechanic encouraged me to watch and learn.

To do the following, you must have at least one working key fob.

• Insert the key to be reprogrammed into the ignition. Turn the key to "one" but do not start the engine.
• Get out of the vehicle, close the driver’s door and insert the working key into the driver's side door lock.
• Turn the key to the right to manually lock the door. 
• Remove the key.
• Press the unlock button on the key fob. 
• Wait a full second and depress the unlock button again. 
• The door should be unlocked, open it, reach in and turn the key in the ignition to off and remove it.
• The key is now reprogrammed.

Test the reprogrammed key. If it doesn’t work, repeat the procedure. Good luck.

Online Style Guide Needed

"Newspapers ought to be one of the bastions of literacy, and reporters and editors ought to be at pains to shun corruptions and commonplace errors that may be excusable from others."

— The London Free Press Style Guide

Newspapers are in trouble. At least, when it comes to quality. I have an idea on how to improve the product, sponsor an online style guide.

At one time The London Free Press, like many publications, published it own in-house style guide. It came in a little binder filled with hole-punched, printed pages. This book form made updating quick and easy.

When the old style guide was used in conjunction with The Canadian Oxford Dictionary, a reporter or photographer or editor had a two great resources immediately at hand. The paper has stopped producing the style guide and Oxford has shut down their unique, Canadian operation.

Maybe it is time for The London Free Press to approach Sun Media and Quebecor Media and encourage the production of a company-wide, online, style guide. The guide could offer read only access to everyone, including readers, but changes to the guide would be carefully controlled. An online suggestion box would be nice. Let users of the guide suggest changes and additions just as editorial staff were once encouraged to submit new entries, corrections or changes to the members of the Style Guide committee.

Newspapers realized that "consistency must go hand in hand with accuracy" in order to maintain the complete confidence of readers. The Free Press guide points out that "dictionaries are diagnostic; the Style Guide is prescriptive. Dictionaries report how words are used by the majority, no matter whether well or ill; the Style Guide specifies how they are to be used in The Free Press, and insists on correctness."

Let me share with you a few of the entries from my copy of The London Free Press Style Guide:

accepted a position is a trite expression frequently found in business announcements. More often, a person applies for a position and the company does the accepting.

a.m., p.m. (lower case): 2 p.m. EDT; 2:30 a.m. EST. The terms a.m. and p.m. are redundant in connection with noon or midnight. They mean ante meridiem and post meridiem, whereas the sun is exactly opposite the meridiem at midnight and over it at noon.

billion (1,000,000,000), million (1,000,000). It is $4.3 billion; four billion people. A billion in Canadian usage means a thousand million. In Europe, a billion is a million million, but don't worry about the conversion; it's done by the wire services.

cement. Don't use cement when you mean concrete. Cement is the powdery substance used in making concrete. It's a concrete block, concrete abutment, concrete sidewalk. Workmen pour concrete, not cement, when they're building foundations. Concrete is a mixture of cement, sand, gravel and water. But cement mixer.

It is important to get Sun Media and Quebecor on-board when it comes to this project. It might prevent the following which appeared in The Free Press after being moved to the paper by the QMI Agency: "The Jeep . . . slammed through the cement foundation of the bungalow."

doctors fought to save. Avoid.

doughnut (never donut except when required in company names)

e.g. (means exempli gratia). Avoid, use "for example."

Today the paper not only uses e.g., but uses it incorrectly. The following is from the paper's online Email Alerts page: "Eg. Breaking news, News, Sports, Entertainment." Eg.?

Note e-mail is spelled one way at the top of the page and another way in the body of the text. Talk about the need for a style guide. Also note how the writer has failed to capitalize all the words in the name of the paper. The London Free Press name is capitalized incorrectly online. Ouch! (See below.)

the. It's capitalized in all nominative references to our own newspaper . . . The London Free Press.

till, until. The two are equally correct. The original form, till, is more common, but its expanded variation, until, is often preferred in phrases or clauses preceding the main clause. (We're not going home till the press club closes, but Until it closes, we're not budging.). 'Til, which would be a contraction of an expansion, is nonsense. Up to is acceptable, but not up until.

zero, zeros (not zeroes).

When I saw the above, I groaned. I've made that mistake all too often and I'm sure I've seen it in print. A quick check turned up lots of examples of the word zeroes in print. It turns out that "his paycheque has a few more zeroes than mine" is incorrect. The Style Guide is correct; The plural of the noun is zeros.

But there is also a verb "to zero." "The NDP zeroes in on a vulnerable Liberal seat" is correct. This time zero is a verb.

 Auugghhhh!

Are those working in the media professionals?

There was an interesting story in my local paper — The London Free Press. It seems a man was arrested, charged and found guilty of obstructing police after he got too close to the action while shooting pictures. London police were arresting a drunk on a downtown London street and Ireneusz Janiszewski thought, incorrectly it turns out, that he could go anywhere he pleased to get a picture of the arrest. Since all was occurring on a public sidewalk, he thought he was free to shoot from any vantage point, even if it involved disobeying a direct police order.

The man said he was a photojournalist: An interesting assertion which the reporter did not seem to take seriously. A quick reading of the newspaper's stories might leave one thinking Janiszewski was a photo buff or wannabe shutterbug. At best, one might think of the shooter as an "aspiring photojournalist."

Despite the reporter's unease at applying the term photojournalist to the accused, the headline writer for the second story bravely called a spade a spade, or in this case a photojournalist a photojournalist.

I think the reason for the tone of the news story was that newspaper folk are very protective of their turf. They like to refer to themselves as professionals despite the fact it does not take a special degree to do their work. (In fact, an America District Judge ruled in 1993 that newspaper reporters and photographers are not professionals as defined by U.S. federal labour law.)

Name of accused spelled two ways

Maybe, just maybe, if newspaper folk were professionals some of the most egregious errors would not appear in print. For instance, the charged man's name was spelled two ways in two stories in The Free Press.

Variety is not the spice of life in a news story, and unfortunately this story had way too much variety. A headline tells us "photojournalist given unconditional discharge" but the story tells us "he was granted a conditional discharge."

If news reporting was a profession, there would be standards. Spelling errors in names and other incorrectly reported stuff might be corrected. But days after mistakes are made, they often remain on the newspaper website. In the past, I have drawn the attention of reporters and editors to errors in posted copy. Sometimes the slip-ups are corrected — sometimes not. There is clearly no policy and this is not a hallmark of professionalism.

I worked for more than four decades in the newspaper field. In the early years I never heard the term photojournalist applied to newspaper shooters. We were simply staff photographers. When a reporter or editor needed art to illustrate a story, a photographer was given an assignment sheet detailing what was expected.

It may surprise you to know than most photographers with National Geographic did not major in photography but they have college degrees in a variety of disciplines: journalism, anthropology, sociology or psychology, fine arts, and sciences.

When I worked at The Sault Daily Star, the folk doing the hiring had an unwritten policy against hiring anyone with a journalism degree. Shortly after I was hired, a young man with a BA in English from the University of Windsor was hired as a cub reporter. With writing skills and an understanding of spelling and grammar he was preferred over a journalism graduate from Carlton University. It seems the grads from Ottawa came complete with a professional attitude that had to be dismantled.

That young man went on to become an excellent reporter and one of the best editors I have known. He has a very inquisitive mind. He is now retired but in the entire course of his career he never pulled some of the conceit-driven stunts pulled by some of the journalism grads I have worked with.

Some years ago I covered a fuel spill on Oxford Street East. The police stopped The Free Press reporter and me from getting too close to the scene. They claimed it was too dangerous. Yet, we could see police officers near the spill walking about without masks, quietly chatting with each other. The reporter, a journalism student working at the paper for the summer, was incensed. She argued angrily with the police. Finally, the officer in charge came over and in a fit of uncontrolled pique she told him to "Fuck off!" She was escorted to her car.

Thinking of that student, that professional reporter to be, and comparing her to that photojournalist wannabe convicted of obstructing a London police officer, I think I see some similarities.

_______________________________________________________________________________

Addendum:

1: For another look at the question of what is a photojournalist, check out this earlier post: Who's a photojournalist?

In truth, all too often newspapers use photographs to fill holes and to visually support for their stories. This type of newspaper editorial photography has more in common with advertising bumph than journalism.

When The London Free Press ran a story claiming men who buy sex commit more crimes, the piece ran with a stock photo. The rough dude in the photo and the cigarette smoking hooker were models and the photo came from a stock photo agency.

It must be pointed out that The Free Press owned up to this use of stock photography. They credited the source of their photo as Shutterstock. An observant reader would have realized this was not photojournalism.

2: What were the two spellings of Janiszewski's name? Well, in an earlier story his first name is Ireneusz. In the later story an "e" is dropped and he is Irenusz. 

3: The story tells us the incident occurred "near the northwest entrance of CitiPlaza (sic) at King and Wellington streets." The King and Wellington intersection is found on the east side of Citi Plaza.

I write CitiPlaza (sic) because I took pictures at the plaza some time ago and was told the correct spelling was two words and given a business card to prove it. The plaza's website still spells the name Citi Plaza. Why does The Free Press want to be cute? (This is not the first time that I have seen this in the local paper.)

4: I'm not an editor, as evident in this piece; I need an editor. That said, almost everyone could use a good editor. Our newspapers, staffed with professionals, do not see it this way. Thus, we see stuff like the following: "He was granted a conditional discharge with 12 months' probation." Note that months is simply plural; It should not be possessive. A good editor would have caught this and corrected it before it went in the daily paper and onto the Web.

5: And what exactly does it mean that the erstwhile photojournalist, he may not be doing too much photojournalism in the future, was given a conditional discharge? The paper tell us, "A discharge keeps him from acquiring a criminal record."

London Police Service sees it differently. They write on the Web: "A discharge is a criminal record for the life of the discharge (although it is not a record of “conviction.”) It is all a little confusing but what is clear is that in the end those given a discharge must request the destruction of the record. London Police Services will do this when asked but not all police forces.

My guess, and it is just a guess, is that the reason the photographer and his lawyer turned down the offer of a discharge before the case reached the courts was that they believed they would be able to win the case, beat the charge, and the photographer would walk cleanly away from the legal mess. He didn't want a discharge if he could avoid it.

I know someone who was given a type of discharge and in the short term it caused them lots of problems.