*

website statistics

Sunday, June 19, 2011

The only constant in life is change

Large, opulent and deserted.
Back in the '60s a friend told me: "The only constant in life is change." This, I believe, is a quote from Greek philosopher Heraclitus of Ephesus. It's nice to seem some things last.

I think change helped hollow out our cities and ruin our downtowns. Change doomed many a grand movie house and change destroyed many an opulent downtown hotel.

Saturday I saw how change can affect a small, forgotten bit of elegance lost deep in a small town backyard: A solid concrete swimming pool built with hard work and love.

The entrance to the pool is amazingly intact.
Ernie built concrete, in-ground pools for a living. When Ernie built an in-ground for himself and his wife, he built a well crafted beauty.

Ernie died more than a decade ago and his pool was forgotten. His wife, in her eighties, didn't use the pool and living alone she was unable to maintain it or even close it down properly.

Sadly, no neighbour, no relative, no one spent much time thinking about the forgotten, concrete pool. It sat neglected.

It is mainly frogs that enjoy the pool today.
The water grew green with algae and the laughing of young nephew and nieces was replaced by the croaking of bull frogs. The concrete deck gently heaved and weeds grew between the concrete slabs.

But Ernie made a good pool. Rainwater and snowfall replenished the pool water that evaporated and the old, solid pool held; It didn't leak.

Ernie's wife died recently and the pool has been rediscovered. Despite its green-thick water, despite the frogs, despite the weeds and forlorn flower gardens, the pool was a real estate plus. The home sold quickly and the new owners, a young couple, are going to restore the old, concrete pool.

I wish them luck.

The pool has new owners and the change may bring it some permanence.

Sunday, June 12, 2011

Morgan Featured Marque

My Morgan, I've had it for almost 43 years, is the green one in the foreground.

At the British Sports Car of London sponsored show at Bellamere Winery in the northwest end of the city Saturday, Morgan was the honoured marque.

The quintessential British sports car may be a very small car producer but it is a successful one. That's more than one can say for General Motors. After more than a century, Morgan is still in business and, unlike GM, it does not have a bankruptcy skeleton in its closet.

That's right, Morgans are still being made! And some models, yes models, the Morgan Motor Company makes a line of cars, harken back to the early years of the last century.

I bought mine in Windsor, Ontario in December of 1968. It's been a fine car. My wife and I have driven it across the continent to California twice in the past six years. I've kept it for almost 43 years and if I want to keep driving a Moggie, I've got to keep my old girl on the road. Treat her with love.

You see, Morgans are still being made but they are no longer sold in Canada. It has been decades since one could buy a new Morgan in Canada. The Morgan company has been unable to meet all the demands of the Canadian government when it comes to meeting the multitude of rules regulating the importation of new cars.

It was hoped that the Morgan 3 Wheeler, brought back into production just recently, would be available Canada, entering the country under regulations governing motorcycles. Think Can-Am. They are legal and considered roadworthy. Morgan trikes, with a solid heritage going back to 1910 are not being cleared for sale.

Click on the links. Check out the Morgan line. Check out the new-old 3 Wheeler. And remember, what some claim is the greenest car in production today, the Morgan is not sold in Canada. A pity.

Cheers.

Wednesday, June 8, 2011

Not Made in London, Ontario

There is a big move to make London Ontario a more successful community, a better place to live. The folks behind the push think of themselves as forward thinking but, in a certain sense, they are talking about bringing back the past. (Not that that is always a bad thing.)

I have written about some of the large and small companies that flourished in London in the past and which have either been bought and closed or bought and folded into a larger company. Over the years many businesses and many jobs have left the city, many have left Canada. (For more info, see: The Forest City: A rich past of fading memories)

One of the companies I mentioned was McClary appliances. Born in London around the 1850s, it grew into a major Canadian supplier of home appliances. Today it has departed the town of its birth. Its memory has faded. Its London plant has been demolished.

Last night I was in an appliance store and checked where the appliances, Inglis and Amanda, were made. It was a short but interesting read. Inglis is a bit like McClary.

According to Wikipedia, the Inglis name originated with John Inglis of Dundas, Ontario. The machine shop he opened with Thomas Mair in Guelph, Ontario, in 1859 grew into the company that made the engines for the Canada Steamship Lines. By the mid 1960s, Inglis was the leading producer of Canadian-built laundry machines. Inglis, like McClary, was a long running Canadian success story.

Today the Inglis name is still on the marquee but the show is over, closed by the Whirlpool Corporation of Benton Harbour, Michigan. The large Inglis complex in Toronto has been demolished and the land is being redeveloped as housing and commercial space. The appliances I examined may have carried the Inglis and Amana names but both brands are controlled by Whirlpool and made in Mexico, Shunde PRC or assembled in the United States. There's no mention of Canada.

If alarm bells are not ringing in your head, let me clue you in and then please watch the following video. Benton Harbour, the Michigan town Whirlpool Corporation calls home, the town mentioned on the manufacturer i.d. plates on the appliances I examined, is a town famous for being an ongoing economic disaster. Benton Harbour suffered an urban collapse possibly worse than that suffered by Detroit. Years ago The London Free Press sent a reporter and a photographer to Benton Harbour to document the town's economic collapse and to determine if London could learn from the small Michigan town's experience.

If you have the time, please watch the following video.



In London, the conversation has turned to making London a creative city. What is being ignored is that London was once, and not that long ago, a creative city.

McClary, Labatt, Blackburn, Carling, Jarmain . . .  all are part of a long list of creative, successful Londoners. These creative types brought wealth not only to themselves but to their city.

The McCormick cookie and candy plant sits closed, empty.
There are a couple of names that are not on the list despite being two very creative guys who have made a big impact on London. These men are Marc Leder and Rodger Krouse, the founders of Sun Capital Partners, a private equity firm that has bought and closed three London plants in just four years. Following from The London Free Press and The Tribune:

  • In 2007, Sun Capital Partners closed McCormicks the cookie and candy factory on Dundas St. E. in London, cutting 275 jobs, denying workers severance, vacation pay and pensions.
  • McCormicks workers fight two years in court to win vacation pay and have to pay their legal bills from the winnings.
  • One 48-year employee now earns a pension of $300 a month.
  • In 2008, Sun Capital Partners closed closed H.J. Jones in London while denying severance. Employees had to fight to get a deal paying them half of what they were owed.
  • In 2008, Sun Capital Partners was involved in the closing of the CanGro Foods in St. Davids, an Ontario canning plant and the last remaining fruit canning plant in all of North America east of the Rockies. The plant had been in operation for more than 100 years.
  • In 2008, Sun Capital Partners was involved in the closing of the CanGro Foods canning plant in Exeter, Ontario. The closing of the two canning opertions resulted in the loss of 268 hourly and 27 salaried positions as well as all seasonal positions.
  • In 2011, Sun Capital Partners closed closed Specialized Packaging Group in London. Talks are to begin on determining severance packages.
Attracting the attention of these two creative fellows may not have benefited London or London workers but somewhere there must be a creative city, a dominant spike of prosperity, benefiting from Sun Capital Partners. Who knows, maybe it's Boca Raton, Florida.

Sun Capital Partners founder Marc Leder's 15,000 sq. ft. home in Boca Raton, Florida.
When Lisa Leder filed for divorce she claimed her husband, Marc, was worth more than $400 million. He denied the figure, offering his wife a settlement of more than $100 million.

The couple agreed they enjoyed a luxurious lifestyle with a 15,000-square-foot home near Boca Raton, a vacation retreat in Stowe, Vt. and six vehicles including an Aston Martin DB9 convertible, a Bentley Continental convertible, a Cadillac Escalade and a Lexus LS. They traveled by private jet.

Well, Lisa enjoyed it. Marc worked. In court papers she claimed she had been essentially a single parent as her husband devoted long hours to his business.

For more about Sun Capital Partners and the two gentlemen behind it, read the New York Times story: In a Romney Believer, Private Equity's Risks and Rewards

And for an update to the McCormick factory story, please read: Imported candies marketed as Canadian.

Sunday, June 5, 2011

The wasteful development of our farmland, our birthright, continues.

Upper Cornell is a New Urbanist medium-density plan in Markham, Ontario.
In the mid 1970s I worked for the Ontario Ministry of Natural Resources out of the Richmond Hill office. At lunch many of us would sit at picnic tables and "chew the fat" along with our sandwiches. A popular topic, and one often discussed in some depth, was the rapid and massive loss of rich farmland that we all saw being bulldozed as we drove to work.

According to Ontario Farmland Trust:

"In the Greater Toronto Area (GTA) alone, more than 2,000 farms and 150,000 acres of farmland were lost to production in the two decades between 1976 and 1996. This represented approximately 18% of Ontario's Class 1 farmland."

I now understand why the loss of GTA farmland was such big topic of conversation. The dramatic loss of Canada's birthright, Canada's farmland, was a shocking story unfolding right before our eyes.

Which brings me to a story in my local paper, The London Free Press, by Debora Van Brenk. The Strathroy-Caradoc Township council appears ready to approve the loss of 80 acres of good Southwestern Ontario farmland for the construction of 214 suburban homes.

From the description in the newspaper, this is not Class 1 farmland but it does have its own set of advantages. It is light, well drained soil that has come into its own with this spring's heavy, day-after-day rainfall. The paper quotes renter Larry Cowan who farms this land: "In a year like this, we'd like to have 500 to 600 acres" of this light soil.

Cowan is not just an area farmer but he's a former director of the Ontario Corn Producers' Association and a Strathroy-Caradoc Township councillor. He defends the development, telling the newspaper: "You can't stand still."

It may surprise Mr. Cowan but the construction of 214 suburban homes on 80 acres is standing still when it comes to the world of urban growth in 2011.

These numbers reflect yesterday's low-density approach to housing. Housing from a time more than hundred years past often had a higher density and realized their high density goal with greater style and aplomb.
  • Mount Brydges:  2.675 homes per acre
  • Oak Park (New Urbanist development near Oakville): 22.5 homes per acre. (Oak Park encompasses 204 acres supporting a dense urban neighborhood with 4,600 homes on a radial grid planned for 10,000 residents.)
  • Traditional town house blocks have as many as 36 homes per acre.
  • New Urbanist suburbs weigh in at an average of 15-30 units per acre.

2.675 homes per acre; All too sad. Talk about standing still. These numbers are not even back to the future.

Monday, May 30, 2011

The Forest City or how London took a negative and made it into a positive.

Some quibble over whether or not London can call itself  The Forest City.

The London Free Press is running a series "about figuring out who we are as a city." The paper sees this as "a  difficult but worthy task."

As part of the series, the paper looked at the possibility of rebranding London. According to the reporter doing the majority of the writing: "(The Forest City) means little outside London. Never heard of it before I came here and is so generic it describes nothing. Plus it’s not true." (As you can see by my photo, blurting out "it's not true" is a little extreme, but admittedly London could do better.)

Once I would have readily agreed with the reporter but having lived in London for more than three decades I have come around. The Forest City name has a long history; It goes back more than a century with roots deep in the early years of our southwestern Ontario city. The city has a trademark tree logo which they stick everywhere. Talk about branding.

The London tree symbol on the roundabout/overpass at Hale and Trafalgar.
What do the numbers say about London and trees?
  • Estimated number of trees in London: 4.4 million (source: The London Free Press)
  • Number of trees per London resident: 12 (source: The London Free Press)
  • Forest City's approximate woodland cover: 24.7% (March 2011 report)
  • Species of trees growing on City-owned land: 120 (City of London)

When the paper recently interviewed some Londoners, one of the participants in the panel discussion said:

When I'm in a different town I notice — they don't have the mature core or, like, where's the trees?

We are The Forest City, of course, and you notice that when you're not in The Forest City that we really do have a beautiful downtown. And I've noticed that with family that come into town. They say, "Look at the trees. I can't believe there's trees down all these streets and it's gorgeous."

London has lots of pastures and farmland on its outer edges.
I'm surprised that the woodland cover for London hits 24.7 percent. London contains a lot of farmland and pasture. I'd have thought that all the open land would have dragged down the city's coverage number.

In Ontario, London has a larger tree canopy than Brampton, Kitchener, Mississauga and Toronto. When it comes to cities in the States, the London coverage is just below the American average. Clearly we can do better but we aren't bringing up the rear with our tree coverage numbers either.

Oh well, I prefer to believe my eyes. This city has a lot of trees: Tall trees, twisted trees, green trees, red trees, flowering trees, broad-leafed trees, evergreen trees . . .


The Forest City: It's a beautiful name for a beautiful city.

Tall trees, twisted trees, green trees, red trees, flowering trees . . .

* Check the numbers. We are a Forest City!


One last thing on branding: It was pointed out to the local paper that no one this blogger spoke with in Brighton & Hove, England, knows a thing about the rebranding of Hove with the snooty "Hove, actually."

Even reporters at the local paper in Brighton & Hove say it never happened. "Hove, actually" is still interpreted as somewhat snooty and uppity and better left unsaid, unless you laugh as you say it. You must make your humorous intent clear or risk coming across as an upper-class-wannabe twit.

In defence of the paper's story the reporter said: "The point was how Hove took a negative and made it a positive." But Hove didn't! London did! In the beginning The Forest City label was not said as a compliment but over the intervening years London successfully put a new spin on those words and now owns them.

The Forest City was once home to a Canadian version of a Carolinian Forest.

Hove to, actually

The London Free Press is pushing the benefits of branding to successfully market a city or a town. As an example of successful branding the paper is using Hove, England. The paper tells us visitors to the area often confused Hove with its larger and very close neighbour, Brighton.

"Oh, you live in Brighton," the visitor would say. The Hove resident would invariably reply, "Yes, well, Hove, actually." That phrase - Hove, actually - became the town's brand and identity. At least that's the story according to The Free Press. It's a good story, but possibly not so true today.

The paper based its report on an interview with Alan Middleton, a marketing professor at the Schulich school of business at York University. Middleton grew up in Brighton with his parents who later moved to neighbouring Hove. The paper could not have picked a better source to gain insight into the branding of Hove.

Still, I questioned some of the stuff in the story. For instance, why does the movie Love Actually enter into this discussion? Why would a film that has nothing to do with the little coastal town give the branding phrase a bit of a pop? Not one person I contacted in my investigation saw any connection between the Hove response and the romantic-comedy set in London.

I decided I must contact Alan Middleton. He was very gracious and answered my e-mail immediately. He wrote: "the basis for the phrase had nothing to do with the movie (no idea where that reference came from)."

My guess is that the reporter asked Mr. Middleton a question linking the movie and the Hove phrase. Mr. Middleton being very gracious simply made a reply based on the reporter's question. When I worked at the paper I watched many a skillful reporter coax supporting quotes from an unsuspecting people during interviews.

Randy Richmond, the London Free Press reporter, has argued that London, Ontario, would benefit from a rebranding exercise. London needs to find a clear identity and boldly brand itself. Of course, this would be an official branding exercise. Was this ever done in Hove? Mr. Middleton told me he didn't know whether the phrase 'Hove, actually' was ever used officially. It did appear on a postcards, he said.

Using the Internet and social media, I was able to talk directly with people living in the Hove area. I asked them about the success of the phrase "Hove, actually" in promoting the small, English city. I was told the phrase is not used to promote the area. The response carried, and still does, a bit of nasty "we're better than they are" baggage.

I talked by phone with senior reporter Anna Roberts at The Argus, a newspaper in the area. She made it clear to me that today Hove is no longer a town or a city but simply part of the English coastal town of Brighton & Hove — the two communities effectively merged in 1997.

When asked about the use of the phrase "Hove, actually" in the sense of branding, neither she nor anyone else in The Argus newsroom could recall any official use of the phrase. When read the part of The London Free Press story referring to Hove she said emphatically, "That's not true." When I brought the movie Love Actually into our conversation, she was puzzled. Contrary to what was reported in The Free Press, the "Hove, actually" phrase got no boost from the movie, she said.

Today there is a free monthly paper that reflects today's municipal reality and usurps yesterday's separatist catch phrase. It's the Brighton & Hove Actually monthly community and business directory .

I received an e-mail from Ruth Allsop, marketing officer for Brighton & Hove. She confirmed that the phrase is not part of a branding initiative but "a bit of an in-joke among residents" who see Hove as being slightly more up market than Brighton. Allsop assured me that "this isn't the case."



Today, if the area has an official branding phrase, it's "London-By-The-Sea", a name that goes back some two and a half centuries according to the Capture Project launched by Eurotowns in 2004. This is a network of 19 towns and cities from 11 EU countries formed to stimulate the economic development of its members, with a particular focus on the knowledge economy. Through their membership the Brighton & Hove City Council aims to expand the knowledge economy and create better local jobs. Today, the twin city is an important educational centre with two universities and many English language schools.

Actually by Brighton artist Amanda Taylor.
I was also able to reach Brighton & Hove area artist Amanda Taylor who has a Website Illustrious Brighton showcasing her work:

Hi,

"I live in Brighton and both my mother and daughter live in different parts of Hove. We've all moved here within the last 4 years.

I had no idea that Hove had tried to use the 'Hove, actually' phrase officially. So I guess the public attempt at branding, as you call it, has been abandoned.

But it is a phrase used all the time. I guess it started along the lines of  'Do you live in Brighton?' 'No, Hove actually.'

We are joined now . . . Brighton and Hove needed to merge . . . the larger community has both areas bringing their strengths to the table."

She confirmed that the 'Hove, actually' response is felt by many to be tainted by a tone of aloofness, of superiority. Another person told me it is always best to follow the phrase with a laugh to ensure not being misunderstood.

Oh well, Brighton & Hove are at least booming through the global economic downturn: Right? Wrong! You see, despite the glowing story in The London Free Press about attracting employment through branding, The Brighton and Hove Free Press reported last December:

"Unemployment remains a key issue in Brighton & Hove:

A new report from the Office of National Statistics shows unemployment levels in Brighton & Hove are the highest in the country, with four people unemployed for every job vacancy in the city."

For rebranding purposes, the phrase "Hove, actually" appears to be dead in the water; Hove to, actually, you might say.
_____________________________________________________

Hove to: a sailing term indicating a boat's sails have been set in such a manner that the boat is no longer sailing forward, it is no longer making headway; It is almost stopped, drifting sideways.

Tuesday, May 24, 2011

The Forest City: A rich past of fading memories

Brightly painted metal trees decorate the downtown of the Forest City.

A few Saturdays back, we learned when The London Free Press reporter Randy Richmond was a boy, his father felt too comfortable living in London and so he uprooted his family and moved everyone to Hamilton. Apparently Richmond's dad found Hamilton properly uncomfortable.

Richmond, not sharing his father's enthusiasm for discomfort, retraced his father's footsteps and returned to London. He believed he was moving to a "white-collar, life insurance, banking, university town." When he repeated his "white-collar" schtick for the editors at the paper, they corrected him: "You're wrong. London is a blue-collar, hard-driving, automotive town."

Richmond and the editors at The Free Press were both right and wrong. Yes, London is a white-collar town, but it is also a blue-collar community and this white/blue dichotomy has been London for more than a century.

Like the mythical elephant examined by a team of blind men, cities are big, complex and the impression they make depends upon one's perspective. Like that mythical elephant, whose parts add up to one strong beast, London's mix of white-collar business and blue-collar industry added up to an economically resilient urban powerhouse.

When a recession hit Canada in 1982, I recall folk saying and The Free Press reporting, that London was better positioned than many other communities to ride out a recession. That great, local economic mix gave London both resistance and resilience. It was said London resisted sliding into the ultimate depths of a recession while bouncing back quickly at the end of an economic downturn.

This is no longer true. London's  economic muscle has atrophied over the passing years. This past recession, possibly the worst to hit North America since the Great Depression, walloped this city especially hard.

What has occurred in London is not unique. Cities right across North America have suffered similarly. Change is not unexpected, yet it is not always anticipated. In fact, the changes that have frayed the economic fabric of London over the past decades are encouraged by our economic system. And make no mistake, plant closures are part of our present system. In researching this post I discovered one big player in the closing of a once major Canadian manufacturer is celebrated on a government website. Despite the job losses with which he is connected, he is seen by some in government as a Canadian hero. I'd say more, but I don't need the potential hassle.

McClary/GSW: The plant in London, Ontario.
No one should be surprised to learn that a business started in London in 1847 by John McClary had much of its final chapter written in Mexico, in China and deep in the executive offices of giant American multinationals: General Electric and A.O. Smith.

The loss of the London McClary operation was not just a London story. The business approach that doomed the London operation has rippled across the country and tainted succeeding year. Thousands of Canadian workers have been adversely affected and many Canadian cities. London is not alone. This is a nation, a global story and not just a local one.

In 1927, six Canadian companies, including the McClary Manufacturing Co., joined forces to form General Steel Wares Inc. or GSW. McClary, the oldest concern in the GSW enterprise, flourished for decades under the GSW umbrella.

Yet in the '70s, the large McClary/GSW plant on Adelaide Street closed and was demolished with production moving to Hamilton under the Camco name. Camco stood for Canadian Appliance Manufacturing Company. GSW was a minority shareholder in Camco, controlling 20 percent of the stock, while GE Canada was the majority shareholder in Camco, the largest maker of home appliances in Canada.

The unholy union of these two unequal partners, GE and GSW, was tense. I believe the first legal action taken by GSW against partner GE was filed in 1992. It was later settled out of court but another litigation was started by GSW in late 2000.

Despite its size and the apparent financial muscle behind it, Camco faced problems. In 2004 Camco closed its Hamilton plant with the loss of 800 jobs. The reason for the closure? GE moved its refrigerator production to China, according to the CBC.

A year later, Camco was taken private by Controladora Mabe S.A., Latin America's biggest manufacturer of home appliances. Interestingly, GE reportedly owned 48 percent of the Mexican company. Camco Inc. was delisted from the Toronto Stock Exchange.

When the Camco deal was being put together, GSW announced it was reviewing the fairness of the Mabe offer for Camco. According to the Globe and Mail, the review was no surprise as John Barford, the chairman of GSW, claimed that in the past GE has not done enough to help Camco prosper. GE's treatment of minority shareholders in the Camco operation had often been mired deep in a legal dispute. With this latest acquistion, more litigation appeared to be in the wind.

But a year later, GSW was itself  the object of a takeover play by A.O. Smith, the giant Milwaukee, WI, based water heater manufacturer. At the time, GSW employed more than 1,700 people in Canada and the United States.

The GSW name lingers on today but the rich range of products and thousands of Canadian jobs associated with those letters has disappeared. In 2013, A.O. Smith closed the GSW water heater plant in Fergus, Ontario, leaving 350 workers unemployed and their pensions in question. GSW water heaters are still sold in Lowes but the units are no longer made in Canada.

Lots of workers, not only those in Fergus, Ontario, were left with serious concerns for their pensions as all this wheeling and dealing unfolded. In August, 2014, Mabe Canada declared bankruptcy leaving hundreds of Canadian pensioners and workers with under funded pensions. Read: GE and Mabe Screw Canada.

After the announcement, the Régie des rentes du Québec took over the provisional administration of the Mabe Canada pension plan. 1600 workers were affected. One is left to wonder how the executives, those workers at the top of the business food chain, made out.

In writing this blog, I've learned businesses are often not simply shuttered and closed but purchased, merged, downsized and hollowed out of value, with every action often accompanied by layoffs and buyouts as once-successful-business are downsized to oblivion. The downward spiral can be unbelievably complex with outcomes devastating to both communities and workers. Consider the following list of companies:

  • McCormick bakery, founded in London in 1858, closed by Beta Brands in 2008
  • London Life, founded in London in 1874, taken over by The Great-West Life in 1997
  • The London Free Press, founded in London in 1852, bought by Sun Media in 1997, subsequently bought by Quebecor Media Inc.
  • Canada Trust, with London roots going back to 1872, taken over by the TD Bank Financial Group in 2000
  • Labatt Brewery, founded in London in 1847, is now part of the global producer AB InBev. The purchase of Labatt resulted in job losses outside London but, for the moment, the home plant appears safe. But, with the owner of the brewery on another continent, there are no guarantees.



The old Hole Proof Hosiery building with its yarn drying tower.

There are lots more names in London's past but many departed London decades ago. Their London connection has faded from most folk's memories: Carling Brewery, Hole Proof Hosiery, Imperial Oil, Perrin Bakery, Ruggles Motor Truck, all fall into this category.


This Dundas St. E. building once housed Ruggles Motor Truck.

I met a developer at a recent downtown improvement meeting who said the most important ingredient for improving a downtown or a whole city is jobs. Jobs mean money and money means being able to afford a better city. No jobs and no money doesn't mean shelving all city improvements but it does make the job far more difficult.


Sidebar

A classic yellow brick London home.
Randy Richmond has waxed poetic about The Brick this week. It's a nice piece, accompanied by a short bit of video. It's worth a look if you've got the time. But, as you might expect, the brick does not symbolize for me what it does for Richmond.

For me, the London yellow brick mentioned by Richmond symbolizes the loss of local answers to our urban needs. Once London had numerous brickyards with working kilns pumping out thousands of yellow bricks. All that's left from that time is Brick Street. The brick makers are gone.

When the Adam Beck home on Richmond Street above Oxford Street was moved and rebuilt, replacement yellow brick had to be brought in from the deep south of the United States. It was impossible to find enough good, local, yellow brick for even one home.

It's true that after London's great fires in the 1840s, yellow brick replaced wood in the construction of new housing. But wood made a comeback and locally-made yellow brick dropped from sight. The development of balloon framing using less lumber, going up faster and requiring less skilled labour rang the death knell of the solid brick home.

By the time the Westmount subdivision was built by the Sifton family, true brick homes were history. All the homes in Westmount, and subsequent new neighbourhoods in London, are wood frame construction with platform framing replacing the older balloon framing method. Brick is only a veneer in new homes. It is non-load bearing. This is why homes can be totally brick on the front, facing the street, and only partially brick on the other sides with the second floor often sheathed with vinyl.


Modern townhouses in the Westmount subdivison. Very little brick was used.

And many of the bricks today are not only not made from London clay, they are not made from clay at all. Often bricks used today in London are concrete. Even the bricks denoting a Sifton home are not clay bricks.

Homes today are brick veneer, vinyl sided, paneled with material to imitate wood siding or stucco but under the skin all homes are wood. Despite the great fires of the 1840s, behind the veneers, homes today are wood.

The lumber no longer comes from The Forest City. The clay brick plants are gone. Even London's vinyl siding factory, Vytec, has closed.

Vytec, founded in 1962 by London businessperson Andy Spriet was owned by the French manufacturing giant Saint Gobain at the time the plant was closed. According to The London Free Press, Terry Off, Vytec president, said:

"They will take production to the U.S. I was watching the faces of workers when the announcement was made. It was heartbreaking."